Budweiser King Of Beers 6-Pack Cooler. This cooler is made of a poly material and has an insulated lining. It features a convenient carrier handle, and shoulder strap. The red cooler has a black zippered pocket, black rear mesh pocket, and branded wrench opener attached to the bag. The white ink screened logo reads Bud in a vintage style font and says King Of Beers below Bud.