Michelob ULTRA FIFA World Cup Trophy Hat Experience the future of headwear with TapTheCap™, where innovation meets style seamlessly. This hat has an NFC chip discreetly embedded within the visor, connecting you directly to the Michelob ULTRA Superior Access Page. With just a simple tap of your smartphone, you are connected. www.michelobultra.com/superioraccess 100% polyester. Features mid-profile structured crown, pre-curved visor, and adjustable plastic snap back closure. TPU patch, woven patch, and woven label logos.